Digital signage content writing is the art of writing advertising content for an electronic bill board in accordance with the content strategy devised by the company.

 

The text portion of the content conveys the information and should be distinguishable. The titles must be catchy and must arouse the curiosity of the reader. Though it is important to make the content interesting, the viewer should be able to get the message clear. You can add an element of humor too depending on the product and situation.  To enhance readability, you can use bullet points, bold text that needs more focus and use other formatting styles suitably.

 

It is important to do audience and market research to know what other competitors are writing. Know what the consumers needs are as they are the ones for whom the content is written. Writing content that is catchy is one thing and making it complicated by using difficult language or bawdy humour can mar the whole objective.

 

The colour contrast of the content also plays an important role. Fore ground – back ground colour contrast and proper embossment of the text will increase reader’s perception and enhance legibility. Use of proper fonts and colour contrast is necessary to bring out clarity. Not more than five words in a line and not more than three lines should appear on the screen. Cluttering the screen with too much text will make reading difficult and viewers tend to avoid going through such text. Catchy Titles should be used and must have large font size, catchy fonts and attractive colour to get noticed. Ideally, the fonts should be simple and straight, preferably dark in colours with light colour back ground. Use of bold letters discretely can improve the readability.

 

A lot of colours combined together can create a lot of confusion and it is better to stick to single colour code and contrast. Italic fonts should be used sparingly and the letters should be distinguishable. The common colours like blue, red and green are generally used. The colour preference varies from region to region. It will be a good idea to find out general preference of the people in a specific area and use such relevant colour to write the content. Some people think certain colours to be auspicious and accordingly the design can be thought of.

 

The skill of writing digital signage content contains in how effectively he can divert the viewers attention towards the critical information using interesting and attention grabbing content. Use of high contrast items, contrasting bright colours and catchy content are the key focus areas.

 

While writing the content for digital signage you need to understand that every business has unique requirements and thus content must fulfill this. The software helps to change the content in real time and can be interactive.

 

After writing the content for the digital signage, proper scrutiny of all aspects is required. One has to understand that any mistake can take a toll since the mistakes can be glaring. Therefore, before displaying the content, it is necessary to preview the design. Good care of all these aspects will ensure successful content writing for digitally controlled signage.