Ralph Waldo Emerson said:.. “Who are you talking so loudly I can not hear what you say” The man was right The words we use matter, we convey the message that begins and ends with what is in the heart. When it comes to communication, the heart will always prevail on the brain.

With this in mind, it becomes clear that even before we begin to formulate a message mentally, care and attention should be paid to the motivation of communication and fun feelings to the recipient of this message.

This is particularly important when trying to . The seller sell something must question the underlying motivation of the sale The question must be asked. “Is what I want to make that sale to earn a commission or is my basic pattern to be useful to the person who buys my product? ”

The same reasoning must be used at any time that we try to influence someone else. The question then becomes: “Who will benefit from this message? I’m looking after my own interests I or am I trying to help the person I’m talking about? “Better yet,” How can we both benefit from what I am about to propose? ”

The ideal ground for this type of communication is where a win-win situation is required. Most people are mature enough to understand that a mutually beneficial proposal is generally better than the status quo.

Once this preparatory phase of a communication is the second step would be to explore and find the best possible way that the object of the message can be easily understood by the listener. Just because we understand the purpose of our message, it does not mean that our auditor find it easy to understand what we mean.

Before a concept can be understood, it must be supported by references. These references are known a priori. A priori is a reference obtained from past experiences that can be used as a basis for understanding a concept that is new to the person. For example, if we wanted to explain what a tree was a person who has never seen one, you could say it was like a giant plant. Now, if this person had seen a plant before it would be easy enough to understand what looks like a tree. In this case, the plant would a priori.

As we have said before, the words are meaningless if the beneficiary of these words to understand what we are talking about. It seems that this is obvious. Unfortunately, it is not. Most of us can recall an incident where our accountant trying to explain something to us. Not being very familiar with words like, share interests, and value or more compounds, the message of the accountant was questionable. In other words, it was useless unless care was taken to see if we understood the meaning of these technical terms.

It is said that the value of communication is determined by the response it receives. There is no other obvious way to judge the quality of our communications. However, if it is kept in mind that it is almost impossible to convey a message perfectly, chances are that we will take the necessary steps to be close to perfection as possible.

Finally, you should never assume that we understand. Questions should be asked to verify if the received message is pretty close to the message conveyed. Otherwise, another explanation is needed. In other words, if we want to be understood.

As a reminder, the heart speaks louder than the brain. Others do not share are wealth of experience will therefore interpret the words, concepts and ideas differently. And finally, never assume; ask.